Boned: Here’s another reason why newspapers are losing readers…

Having just completed the 14 km City2Sea race on Sunday I was given a copy of The Sunday Age for my troubles.

Sweaty and tired and looking forward to a big breakfast, I turned to the front page of the newspaper which had as its headline: “End transimssion” with a granny photo of Channel 10 newsreader Helen Kapalos.

Expecting a big story about a financial crisis or collapse – indeed perhaps the end of the TV network’s own transmission – I read on and found that the story was about Kapalos losing her job as part of network cutbacks.

Reading like a suspense novel plot, the story describes how “within minutes of bidding viewers a good weekend and walking off set, Kapalos was grabbed on the arm by the personal assistant of Ten’s head of news, Dermot O’Brien, and instructed not to leave the office”.

After a tense stand-off, Kapalos was allowed to return to her computer to retrieve her holiday booking – it just so happened her sacking occurred on the day she was due to fly out for a holiday in the US.

Now I don’t wish to make light of anybody losing their job – having been “boned” myself in the past I know how it feels  – but I have to ask: was a newsreader losing her job the biggest and most important story of the weekend in Melbourne or Australia or anywhere for that matter?

Was it the biggest story of the weekend and did it warrant front page courage?

I bet Kapalos herself was surprised to find news of her boneing (for overseas readers, “boneing” is an Australian term referring to getting fired) her photo splashed across the front-page of Melbourne’s only Sunday broadsheet newspaper.

It’s the kind of story that should have warranted a side column somewhere in the middle of the newspaper, not the front page or third page or even the fifth page.

Apart from Kapalos herself (who will surely be fielding many job offers on her return from her overseas holiday), and some of her fans who enjoyed watching her read out the day’s news items in her rather sultry, whispery voice (I didn’t mind her interrupting my Thursday night viewing of Law & Order with a news update) this is not a story that warranted the front-page splash it received.

Yes I know Channel 10 is in trouble (and that’s the bigger story) but it’s the network’s own fault really –  have you watched some of the dreck they have come out with lately: Being Lara Bingle, The Shire, Everybody Dance now? All of them rubbish. All them failures. All of them axed!

As for the story of Kapalos’s dismissal this was a just another example of how the TV networks operate- indeed anyone who has enjoyed a television show on the commercial networks only to see it suddenly “boned” from the schedule will know they are a ruthless bunch.

You could also read into the “misplacement” of this story as a sign that’s its not just the internet that’s too blame for newspapers’ falling readerships and advertising woes.

Is The Sunday Age a learned, high-brow broadsheet or is it re-making itself into another tabloid? Or perhaps it is having an identity crisis?

Surely, there had to be a bigger story on Sunday then Kapalos getting boned?

First of all it was Remembrance Day, so that might have warranted a front page  – after all there are Australian soliders involved in conflicts in Afghanistan and Iraq and risking their lives on a daily basis.

And there are many other local and national issues that would have deserved front-page priority.

Instead, The Sunday Age has gone for a front page story which (with the greatest respect) is what you’d expect on the front cover of the Herald Sun.

And I wouldn’t have a problem with it being on the front cover of the Herald Sun because those sorts of stories are its bread and butter- attention grabbing headlines about attractive news anchors being pulled aside after their last news broadcast and told to pack their bags.

The Sunday Age is a weighty newspaper and deserves weightier stories on its front page.

Is it any wonder its readership has fallen around 15% in the space of year!

Update to this story: As I predicted, Helen Kapalos is reportedly being courted by a host of TV networks since being boned by Channel 10, which only re-affirms what I wrote about this never being an important enough story to warrant the front page of a major newspaper.

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