A decade of newspaper writing: a look back over the years

When I was unexpectedly offered a job at The Australian Financial Review in July 2013 I jumped at the opportunity to write for the country’s top business newspaper.

Alongside this excitement, I also remember having this unsettling feeling that perhaps I was joining a national publication near the very end of the newspaper industry, certainly the print one.

Might I be one of the last print journalists hired by the AFR before everything went digital?

Nonetheless, I was thrilled to have an opportunity to join the workforce at Fairfax Media, one of Australia’s great publishing dynasties and to forge out a career in print media for as long as I could.

At the time I was approached by the AFR, I was working for an online publication called Property Observer (now part of urban.com.au), which had been launched two years prior by the former long serving Sydney Morning Herald property editor Jonathan Chancellor. It was part of an umbrella of brands owned by Eric Beecher’s Private Media (Others in the PM stable include well known news and opinion website Crikey).

Somehow my name had made its way to the decision-makers at the AFR – I am grateful to whom ever suggested me as a replacement for departing property writer Ben Wilmot (now commercial property editor at The Australian and whom I had the pleasure to meet for the first time in September).

I had an informal interview with Matthew Dunckley (then the AFR’s Melbourne bureau chief, now deputy editor of The Age) at a café on Degraves Street, and after signing an employment contract a week or so later, and after seeing out my last few weeks at Property Observer, I flew up to Sydney for a week of training and induction, and to meet my new Sydney-based property colleagues on the newspaper.

I remember the chatter in the industry and in rival newspaper media columns at the time was all about when the Fairfax printing presses would stop rolling seven days a week while the company, helmed then by former AFR journalist and editor Greg Hywood, was in the throws of a massive and at times painful digital transformation that would result in a number of voluntary redundancy rounds in the immediate years after I joined.

(There was also talk at the time that mining billionaire Gina Rinehart – as she climbed up the share register – might buy Fairfax. But following a long battle with the Fairfax board and management, her interest in the company eventually petered out and she sold out of Fairfax in 2015).

Incredibly, on my very first day in the Sydney office (at the time Fairfax was based at Pyrmont) I sat next to veteran journalist and multi Walkley Award winner Pam Williams.

Pam’s blockbuster business book Killing Fairfax, which detailed how Fairfax Media had missed out on opportunities to invest in dotcom businesses like realestate.com.au and SEEK that would go on to be worth billions more than the 170-year-old media company had just been published complete with grinning photos of billionaires Lachlan Murdoch and James Packer on the cover.

I remember introducing myself to Pam and having a short conversation with her, whilst trying to get my head around the idea that she’d returned to the company she’d written so scathingly about in her book (which I read a few months later and reviewed on this blog). Later I would come to understand that this was part of what made Fairfax great; it’s unswerving belief in quality journalism, and Pam is certainly one of the best.

My first week in Sydney was spent learning how to use the antiquated publishing system known as Methode, meeting my boss Rob Harley, who was the paper’s long-serving and highly influential property editor, as well as many other journalists who would become friends and colleagues. I also wrote my very first article for the paper – a story about First Home Buyers – before flying back home to Victoria to join the paper’s Melbourne bureau and meet the journalists whom I would work alongside for many years.

The AFR occupied the Eastern corner of the third floor at 664 Collins Street opposite Southern Cross Station. On the other side of the floor was The Age, while upstairs were Fairfax’s radio stations including 3AW.

My first few weeks were spent meeting people in the property industry – agents, developers, investors – as I tried to build up a contact base and generate exclusive stories for the paper. There was back then and still is today a competitive, but highly collegiate mindset at the AFR, an attitude which helped me find my feet and carve out a niche of my own.

I’m somewhat embarrassed to say that for a little while after I joined the AFR I cut out and kept a folder of all my articles that appeared in the paper. It’s a practice I abandoned many years ago though I confess that I still get a kick out of seeing my name in print.

Initially it was quite hard getting scoops – we were a big property team in the early days – and being the newest member of a crew of crack reporters meant I had to find beats and niches that I could make my own.

At the same time as I was finding my feet and trying to show my value as part of the property team, Fairfax Media was trying to write the wrongs identified so glaringly in Pam Williams’ book and find new revenue opportunities in the digital world whilst print revenue continued to fall.

In 2014, Fairfax Media returned to profit and announced its move into video streaming on demand (to take on the likes of Netflix) via a joint venture with Nine Entertainment that would result in the launch of Stan.

The old Fairfax printing press (shaped like a rolled up newspaper) near Melbourne Airport. Now the HQ of Zagame luxury cars.

That year was particularly tough one for me personally as we lost our second child Raffy to stillbirth in February, but I was heartened by the outpouring of support from my colleagues at the AFR when I returned to work after a few weeks of compassionate leave.

“Everyone from the top of the newspaper down is thinking of you,” I distinctly remember Rob Harley telling me.

Later that year I went on my first and to date only junket (or famil as they prefer to call it) to Bali, where I flew business class for the first time and sat next to The Australian‘s legendary restaurant critic John Lethlean. John was great company on the flight, but I recall was distinctly unimpressed with the food, while I thought everything was fantastic.

I spent two nights at the new Double Six Hotel (the reason for the trip) with a gang of Aussie journos, eating out at a plethora of fancy restaurants, trying out spa treatments and being chauffeured around amid the chaos and congestion that was Seminyak.

In 2015, I was lucky enough to be accepted into a mentoring program offered at Fairfax, and was given great guidance by senior Age journalist Michelle Griffin, (now Federal Bureau chief at the Sydney Morning Herald). We’d catch up for coffee in the café downstairs and focus on feature writing, which I always found challenging. Michelle was full of great tips and encouragement. These included suggesting I reading The Wall Street Journal’s The Art & Craft of Feature Writing by William Blundell.

Michelle is one of a number of highly experienced writers and editors who have provided advice, tips and encouragement over the years.

In August 2016 I interviewed the founder of British real estate disruptor Purplebricks, Michael Bruce when he came to Melbourne to launch the Australian business with a promise to revolutionise the way property is bought and sold through its fixed-fee model and online platform.

Over the next three years I reported in dozens of articles on the rise and fall of Purplebricks, which left Australian shores in 2019.

Covering the Purplebricks roller coaster journey Down Under was one of the highlights of my AFR journalism career (rumour has it my face was on a dart board at Purplebricks HQ in Sydney)

I should point out that soon after Purplebricks landed in Australia, our editor Rob Harley surprised everyone by announcing his decision to retire from the paper after an incredible 29 years. One of the most knowledgeable people in the industry and also one of its most influential and well-respected, Rob was a mentor to everyone on the team, and a generous sharer of his time and insights. (He continues to write for the Financial Review, penning a regular property column).

Upon Rob’s departure Matt Cranston took over as property editor for a couple of years before Nick Lenaghan took on the role when Matt took up a position as first economics editor in Canberra and then as the paper’s Washington correspondent. Both have been fine people to work alongside and like Rob, have been incredibly generous with sharing their knowledge and insight. (So too has been my property colleague Michael Bleby, whom I have worked alongside for most of the last 10 years. Michael lived for many years in South Africa, so we have that in common, plus a few words in Afrikaans.).

During those years of Purplebricks reporting, journalists at Fairfax and the AFR were undergoing their own rollercoaster ride as private equity firm TPG and a Canadian pension fund investor struck up talks to acquire the company.

Soon after, San Francisco-based private equity player Hellman & Friedman entered the takeover ring with a rival offer and it looked like we would all soon be working for new masters (noting with trepidation that private equity firms are notorious for cost cutting).

I remember also there was talk of the AFR being carved out of the company as a separate entity, perhaps through some sort of management buyout.

Thankfully (in my view), none of the takeover talks proceeded to binding offers and Fairfax moved on in July 2017 instead with plans to spin-off and float its online real estate listings business Domain.

Around this time I’d clocked up four years at the AFR, built up a solid contacts list and a half-decent reputation in the property sector for writing fair, balanced and interesting articles, occasionally with a bit of flair.

In June 2018, as traditional media companies fought back against the advertising power of Facebook and Google, Fairfax Media and Nine Entertainment revealed plans to merge their two businesses.

It turned out to be less of a merger and more of a takeover as the great Fairfax name was retired and we became, on December 7 of that year, Nine newspapers. On that same day Fairfax Media was delisted from the ASX, bringing about the end of one of the world’s great media dynasties stretching back 182 years to when John Fairfax purchased the Sydney Morning Herald in 1841.

While a lot of my colleagues were skeptical about the Nine merger/takeover and a potential loss of independence, I was excited about being part of a much larger media company that had not only newspapers, websites and radio stations, but also a clutch of commercial television channels.

In fact under the Nine banner very little has changed in how The Australian Financial Review has functioned. We remain fiercely independent, and most importantly the most-read business publication in the country. There is also (for me) a sense of security in being part of a true media giant. Indeed, those Fairfax redundancy rounds that were part of my first few years at the AFR have all disappeared replaced by expansion of our newsrooms.

In April 2019, we moved from the Collins Street end of Southern Cross Station to the Bourke Street end, occupying level 7 of the Nine building (a shiny glass-facaded Rubix cube-like structure) at 717 Bourke Street.

That I year I wrote my first “Lunch with the AFR” – a popular weekend paper feature where you sit down with an interesting subject and discuss their career. My subject was the property developer and adventurer Paul Hameister, conqueror of Everest, the Antarctic and the Amazon.

Our new office at 717 Bourke Street.

We had lunch at a trendy café in upmarket Brighton and Paul entertained me with his daring mountaineering feats, savvy business dealings and sage advice. Spending quality time with people as successful and interesting as Paul has been a part of the job I’ve enjoyed immensely.

(It would be another four years before I did another “Lunch with the AFR” when I sat down with another industry titan pub baron and reality TV star Stuart Laundy. We had lunch at his family’s Woolloomoo Bay Hotel at Wolloomooloo Wharf in August. It turned into a very entertaining chat with a dealmaker and storyteller extraordinaire).

Also in 2019, I penned a long feature article about myself that ran in the long weekend Australia Day edition. It was the entertaining story of how the least likely Aussie of all time became an Australian citizen. The article originally ran on this blog, and got a spit and polish (with a great photo below) for the version that ran in the paper.

The pandemic hit in March 2020 and as the national lockdown took hold we all vacated the office, laptops under our arms.

The great work-from-home era had begun.

It was chaotic working from home, whilst dealing with two children requiring home schooling – sometimes I wonder how I managed.

Without a closed off home office, I just had to work among the chaos. I remember on one occasion I was interviewing the CEO of a major listed company and right in the middle of the interview two of my kids started yelling and going mental. I tried to dash to a quieter spot but the noise just followed me.

“Larry, what the heck is going on at your house?” the CEO asked.

Embarrassed, I apologised profusely, hang up the phone and called him back later. As time went on though, people became more accepting of the challenges of working from home whilst also home schooling. I also just adapted, became used to the constant disruption and soon it became the norm.

When things began opening up again and we trickled back into the office, it was almost exciting heading onto to the train for the 1 hour commute from our home in Gisborne in the Macedon Ranges to Melbourne. Seeing people face to face was a thrill for a while, so was a visit to a café.

The pandemic and post pandemic years seemed to roll into each other – 2021, 2022 and finally 2023. It all seems a blur, probably because it was such a crazy, muddled time, when there seemed no clear division between work and home life.

Journalism is an industry well suited to remote working (I remember one colleague quietly relocated for a time to Noosa on the Sunshine Coast, but continued to write stories as though he were in Melbourne), and it can, in my opinion be an aid to productivity depending on the circumstances. Let’s not forget their are journalists who file in war zones and amid natural disasters.

The post pandemic years also brought a new skill to my repertoire – hosting interviews and discussions on stage at our annual property summit. This was at times nerve-wracking but also exhilarating speaking before an audience in the many hundreds, including many titans of the property industry.

Then in August this year, I suddenly found myself at the 10 year milestone. The years had flown by, and so much had happened both personally and professionally.

I’ve worked hard, but also been incredibly lucky to forge a career as a newspaper journalist amid all the seismic ructions that have reshaped how the industry functions.

Despite the minority who distrust the “mainstream media” and prefer their information from those shouting the loudest on social media, newspapers in Australia are still a very important part of the nation’s progressive democracy and a vital institution in holding those in power to account.

Long may the ride continue!

Freshlyworded online bites: Five hand-picked yarns to enjoy this week

media bitesJanuary 15 edition (inaugural edition)

The internet is a vast, limitless place and very distracting.The worst thing you can do is waste your time reading drivel like this or this

Every week freshlyworded.com scours the internet for five worthy reads and shares them with you, completely free of charge.

The only criteria are that they be interesting/startling/enlightening (or preferably all three), that I have read them myself, that they are not behind a pay wall and that they can be enjoyed in the time it takes to drink a good cappuccino (sometimes quite slowly).

This week’s five are:

1. A Craigslist ‘Missed Connection’ Lure (New York Times)
“It all felt so sweet, strange and surreal. And impossibly romantic.”

– Finding ‘true love’ on Craiglist isn’t as easy as you think by Rosemary Counter (@RosemaryCounter).

2. Reconciling faith with political power (The Age)
“Others, including myself, are puzzled that the most Catholic Coalition Cabinet in Australia’s history can be so cruel in slashing our aid program – the lowest  in our history.”

– Being Christian at home does not mean being kind in public office writes Tim Costello. (@TimCostello)

3. Laughing at the Establishment in Thailand ( Time Magazine)
“The Bangkok Post dubbed Winyu Wongsurawat’s frenetic style ‘Jon Stewart on crack,'”.

– How a satirist is taking on Thailand’s military junta via a hugely popular YouTube show by Charlie Campbell. (@CharlieCamp6ell)

4. Selma’ Distorts History by Airbrushing Out Jewish Contributions to Civil Rights (The Jewish Daily Forward)
“The black-Jewish relationship is complex, with many changes over time, but the historical record is clear.”

– A new film about the 1965 Civil Rights processes omits the role played by Jewish leaders writes Leida Snow. (@LeidaSnow)

5. RJ Mitte: ‘Nothing I do will ever compare with Breaking Bad’ (The Guardian)
“When Mitte read the character summary for Walt Jr seven years ago, it came as a welcome shock. “The breakdown pretty much described me,” he says, still slightly amazed by his luck. “Dark hair, big eyebrows, cerebral palsy … I was like, ‘I have this covered.’”.

– RJ Mitte, the actor who played Walt Jr in Breaking Bad talks about his acting and how he overcame his disability by Homa Khaleeli. (@homakhaleeli)

If you have a worthy yarn, send a link to freshlyworded@gmail.com and I will review for possible inclusion.

Your word is your worth: why journalists shouldn’t write for free

6861197374_17a9d96b5eAbout six years ago, having been made redundant from a role in Brisbane I applied for a number of journalism jobs in Sydney.

One of these was to write for Lawyer’s Weekly. Part of the application process was to write an article for the publication about the implementation of Basel 2 banking reforms on the legal profession (Yes, a very dry topic I know). I spent a great deal of time researching the topic and did a number of interviews before filing a story.

For whatever reason, I never got the job. However the editor at the time – a fidgety Englishman – said Lawyer’s Weekly would publish my article and pay me $100 or thereabouts for my 1,500 word story – or less than 10 cents a word.

I was outraged. I remember I wrote an angry email to the editor, demanding better compensation for my time and effort. He refused to budge. I later received a copy of the edition of the trade mag with my article splashed across two pages and a check for $1o0. It didn’t seem like a fair trade.

I sold the very same article (slightly re-jigged) to an education group I was doing freelance work for at the time, Tribeca Learning (now part of the Kaplan professional training group) for about $1,500 and gave Lawyer’s Weekly the one-fingered salute (figuratively).

It was immensely satisfying.

The issue of journalists, writers and photographers not being paid for their work has come to the boil over the past few weeks in a series of exchanges between my current employer (Fairfax) and former employer (Private Media).

Fairfax’s The Age newspaper had highlighted that Private Media does not pay bloggers for their posts on subscription news and analysis website Crikey and that it had no contributor budget for arts website  offshoot the Daily Review. Instead, it rewards bloggers on a system based on the number of hits the post receives. (I should point out that contributors and those commissioned to write for Crikey are paid, but the rate is to my understanding, pitiful).

The Age’s Ben Butler explained the pay per hits policy for Crikey bloggers:

Blog entries that get 25,000 page views a month earned a ”bonus” of $193.50, those with 50,000 hits $387 and so on, with the system topping out at $4000 for a post ticking past the 500,000 mark.

Critics of the policy included freelance writer Byron Bache who launched an online protest on his blog supported by a number of writers, including former Crikey journalist Amber Jamieson. Bache wrote:

It is ethically reprehensible for a company to expand and actually stop paying the people who produce its product. A company which asks its readers to pay for content doesn’t feel the same obligation when it comes to its writers.

He also pointed out that the Daily Review’s two full-time staff were being paid a reported $100,000+ a year and that it was a distinctly commercial venture i.e. one designed to make a profit and provide a return to shareholders in Private Media.

I should point out that Crikey is a terrific and valuable website with about 18,000 paying subscribers. Blogs are not behind the paywall so readership could in theory be quite high. However, I would argue that few if any stories have ever reached anywhere near 500,000 hits to secure the $4,000 payment and that even reaching 50,000 hits ($387) would mark an article or blog as incredibly successful. So the possibility of getting paid anything meaningful is virtually zero.

The feud between The Age and Crikey/The Daily Review played out over a number of days in The Age’s gossipy CBD column with headings like “Putting the free back into freelance”,  and “Crikey! Writers want to get paid”.

In response, Crikey decided it should publish an explanation of its editorial policies under the rather mushy heading “three cheers for our writers” with an “unreserved apology” for not being open about it’s payment policy plus a link to this policy.

A few days later, Bethanie Blanchard, a Crikey literary blogger, wrote what was clearly a difficult column for her  in the Sunday Age (but for which she was paid for) criticising the Daily Review for not paying freelance writers for what is a commercial venture.

Blanchard admitted that it was “deeply troubling personally to criticise a company we [freelancers] have been incredibly proud to write for” but that there were places were writers could and should write for free to test themselves and fail, such as student newspapers, street press and emerging journals, but not the Daily Review, a “commercial venture”.

I should at this point own up.  I have in fact written for Crikey for free on a number of occasions and happily did so. I never thought to ask for payment since I was a fairly well-paid full-time member of Private Media’s staff and nor did I expect it. I was just pleased to appear in a publication I highly respect (I should also mention that I was paid very fairly for a series of ebooks I wrote for Property Observer outside of work hours).

But writing for Crikey for free was my choice. I certainly wasn’t asked to do so.

It’s a different story if writer’s are approached to contribute to a publication and expected to work for nothing beyond the euphemistic “exposure” or for the possibility of payment if they reach an impossible readership target.

The ABC’s Media Watch highlighted the offer of ‘exposure rather than payment’ recently in an excellent expose on Tennis Australia inviting freelance photographers to take photos of tennis players ahead of the Australian Open without payment in what is a $200 million revenue generating enterprise, paying $33 million in prize money at the Grand Slam event.

Another publication under fire is ‘mommy blogging’ website Mamamia which does not pay bloggers or anyone apart from a handful of its staff, but which appears to be a highly successful commercial venture given the high media profile of founder Mia Freedman.

mamamia

Let’s be clear. Offering ‘exposure’ is fine for people who are marketing themselves and for whom journalism is not their bread and butter. There are many people who will happily write for free such as mortgage brokers, investment gurus, entreprenuers and real estate agents with their columns serving as a free advertisements.

But if you’re a journalist, photographer or artist who values their craft, you should expect to be compensated fairly for your efforts.

It is also understandable that as the newspaper and publishing industry undergoes its biggest upheaval since the invention of the printing press that new ventures should look to cut costs where possible and stay lean and nimble.

But it is unacceptable to expect people who spend many hours researching, interviewing and crafting stories and who have families to support and mortgages to pay to expect nothing in return but a pat on the back.

Prize-winning author Anna Funder has also weighed into the debate, likening wealthy media companies expecting her to work for nothing but “exposure ” as to suggest she is “running some sort of porn site”.

“That’s a very quick race to the bottom,” she told the first national writers’ congress.

Like everybody else in society, we are doing something useful, something that has value. It has a kind of political value of speaking truth to power, it has an aesthetic value of giving pleasure and delight. And we deserve to be paid. We also deserve to be able to function in the world as human beings with children and mortgages – and they cost money.

Here, here! I say.

Getting it right: Is the internet killing good journalism?

A story appeared on the front page of The Age (Melbourne’s only broadsheet newspaper) last week written by one of Australia’s most respected and well-known journalists, Adele Ferguson.

The story was about the death of the former chairman of a collapsed mortgage lender called Banksia, which has left thousands of small investors (families and pensioners) out of pocket with $660 million owed.

Ferguson reported that the Banksia chairman – Ian Hankin – had died in a head-on collision with a truck just three months before Banksia went bust.

“Ian Hankin, 59, died on August 8 when his BMW and a truck collided on the Western Highway at Burrumbeet, about 25 kilometres west of Ballarat.”

The story then went on to say that three weeks earlier, “on July 18, Hankin drove his Mercedes-Benz into the path of an oncoming truck on the Midland Highway near Scotsburn, 18 kilometres south of Ballarat”.

In the first crash Hanking escaped with minor injuries though the car was written-off.

Clearly, what was being implied was that Hankin had taken his own life after learning that Banksia was heading into financial failure and having failed the first time, he did a better job of it the second time.

Except, as was later pointed out by rival Melbourne newspaper the Herald Sun (owned by Rupert Murdoch) Hankin had stepped down from his role as chairman of Banksia three years ago and had no association with the company, making it highly unlikely his death and the previous collision was in anyway related to the mortgage lender’s sudden collapse on 25 October this year.

The chairman of Banksia is Peter Keating, who is very much alive.

The Age did print an update to the story, but only to add the word “former”  in front Ian Hankin’s title of ‘chairman’. (I have since discovered that The Age apologised to Ian Hankin’s family, but the story remains unchanged except for the addition of the extra word)

The error was reported in the media section of The Australian (another Murdoch-owned paper, but a broadsheet, with more gravitas than the Herald Sun) under the heading “Page one howler”

The Australian pointed out that “The Age ran a correction on Saturday on page two, one strangely lacking any apology to Hankin’s family who are understandably distraught.

“Journalists are not infallible. But the correction does appear buried and insubstantial given the size of the error,” The Australian went on to say.

Hankin’s colleagues at the law firm where he worked until his sudden death have spoken out against the insinuations in the article, though this hasn’t stopped controversial radio DJ Derryn Hinch (famous for naming convicted sex offenders on air against court orders) from labelling Hankin’s death a “coward’s exit” on his own website.

The Age’s error was indeed a bad one  (made worse by the lack of an apology)  and should have been avoided by some simple fact checking, something you would have thought would have been given extra priority, since the story was destined for the front page of the newspaper.

But this should all be put into the context of the challenges facing Fairfax – publisher of The Age and rival newspaper publisher Rupert Murdoch’s News Limited as well as other newspaper groups all round the world.

Fairfax is currently in the process of getting rid of 1,900 employees, many of them journalists, in an effort to cut costs and deal with a loss of print advertising revenue as readers shift to getting their knews online and via mobile devices (where advertising revenues are much smaller).

Fewer journalists mean fewer sub-editors checking articles before they go to print and less time spent by journalists themselves reasearching their articles.

Making things worse is the fact that Fairfax has outsourced most of its sub-editing to an external company called Pagemasters.

A sub-editor is not just a spelling and grammar checker. A good sub-editor understands the subject matter they are reading and the context and history behind the article.

A good sub-editor would have asked the question: Was Ian Hankin the chairman of Banksia at the time of his death?

These sorts of mistakes are likely to become more frequent as publishers scramble to find a way to scrape a profit.

In the online age of the 24 hour news cycle, smaller teams of journalists must produce more content at a faster rate with less time for research and few pairs of eyes to check facts and ask important questions.

Out of curiosity, I took a look at the jobs currently advertised on the New York Times media group website, publisher of the venerated New York Times, International Herald Tribune and Boston Globe.

There are currently 54 jobs advertised.

Not one of them is a journalism role.